Why our Pay for Performance Model is 100% better than any Agency Management Model for E-commerce Businesses.
At SLAM we operate more like your business partner. That means, we only make money if you make money. For us to win, you need to win first. We are a pay for performance marketing agency.
What is AI for marketing?
Artificial Intelligence facilitates organisations to improve their overall marketing efforts. AI can automate your everyday marketing tasks like scheduling and sending emails or predicting campaign performance. It also goes even further by personalising experiences for both marketers and consumers.
Since speed, efficiency, and personalisation play a big part in today’s customer journey, using AI to predict demand and make smart decisions is essential.
So why should you use Artificial Intelligence in your marketing? (more…)
What are SEO best practices?
These are recommended guidelines that can improve a site’s organic rankings, which usually mean more website visitors. The higher your page ranks, the more likely the person that is searching for something will click through to your content.
Marketing and sales are a huge part of a startup’s success for the short and long term. Founders start businesses to sell something and selling that product requires a dedication to sales and marketing.
Marketing is a lot like a startup itself. It’s all about the long term game and making consistent plays. Certainly, quick wins and rapid growth are great. But if you’re not thinking about the long-term, then most probably your business won’t last too long.
Marketing is all about creating a clear campaign focused on selling something. Marketing involves a combo of owned, earned and paid media, and there’s a difference between focusing on a specific idea with campaign marketing vs always-on marketing. Across all of the channels, you’ve got to communicate clearly about what you offer. Founders need to not only attract the right potential customers, but they need to communicate with those customers so well that they will part with their money and become a part of your community. Here’s the whole reason why we all get into business in the first place. To make money in exchange for something that makes a difference to a person’s life – and ideally, this is done in a smooth, clear, and simple way. (more…)
The coronavirus has wreaked havoc on many industries and brought about major changes in those that have survived and e-commerce businesses are no different except that the change has been mostly positive with record online spending this year, accelerating the uptake of online shopping.
Most of you reading this will already be familiar with the advantages of shopping online but for many people this is still not the case – or only in specific categories – as the majority of retail spend is still in the offline world. However, with brick and mortar store closures and lockdowns this year, people had no choice and April 2020 saw 200,000 Australians make their first ever online purchase. In fact, there was more online shopping activity in April than in December 2019; a month that includes both Christmas and Black Friday. Australia Post were predicting online to account for 16 – 18% of total retail by 2025 but that benchmark is now set to arrive a lot sooner.
