Seven Google Ads Remarketing Essentials Everyone Must Know

Since the launch of Google Ads Remarketing back in 2010, the concept has gone from strength to strength using new functionalities and features, from Dynamic Remarketing to creating lists with Google Analytics.

Remarketing in the latest Google Ads comprises of animated images, static images, video, text ads and responsive ads placed on the Google Search Network and Google Display. However, what really differentiates Google Ads remarketing from search advertising and the standard display is the targeting.

Google Ads remarketing uses a specialized tracking code in order to integrate cookies on all web browsers your customers use when visiting your site and serving adverts to those who have that cookie, specifically, on the Search and Display network. It could be an incredibly powerful element of a PPC campaign. (more…)

Why Google Is the Best Online Advertising Medium

When it comes to the best advertising platform – there is no question Google Ads is the most widely used medium throughout the globe. And for good reason.

However, you may have often typed or are going to type “Why should I use Google Ads?”, or “Is Google Ads really going to work for me?” like so many other start-ups, SMEs and often large businesses do. Why? Well, that is essentially because so many businesses have heard of Google Ads but are always hesitant to use it. This is what we are going to help you with – to eliminate that hesitation.

According to experts, Google Ads, the spectacularly famous PPC ad system will pan out for almost any type of business. This is true regardless of how new, and niche or old it is. Considering this, mentioned below are some fantastic benefits Google Ads can provide to propel your business way into the future: (more…)

What Can You Do To Improve your Search Engine Rankings?

Want to know the secret sauce to SEO success…? The big secret is that there is no secret! Pretty much every piece of SEO knowledge has already been given away for free by someone but the hard part for the average business owner is sifting through all the advice and figuring out what is going to give them the best bang for their buck.

In this article, we’re going to highlight some key areas where your efforts will get the most value. These are things that are easier and/or more effective when done by a business in-house than trying to outsource to an SEO agency. We’ll also highlight a few areas where agencies can really add a lot of value and take care of aspects of SEO that are very difficult for a business to do in-house without creating an internal SEO team. (more…)

Facebook advertising explained

If, like the majority of business owners on Facebook, you’re confused by the ever-growing advertising platform on Facebook, read on.

Your first question might be around why you’d choose to advertise on Facebook over another medium, say, Google Ads? Well, let’s keep this simple.

Google Ads is great to convert traffic into sales by tapping into ‘intent’. For example, if someone types into Google “plumbing repairs near me”, chances are they will end up contacting one of the first plumbers they see listed on Google. There is high intent. You’d be right in assuming that somebody requiring plumbing repairs would head to Google before Facebook. (more…)

What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway.

If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what?

You can’t stop trying.

Ranking high on Google is a must for every local business. The businesses that appear in the top five spots on Google get the lion’s share of the traffic. If you miss the mark, you’ll be missing out on business.

With that in mind, here are the most important things you need to know about what’s changing with Google – and why you should care.

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