Shaun is a growth-driven industry leader with over 30 years of experience in traditional and online retail, advertising, and eCommerce. His deep expertise enables him to guide SLAM Strategy’s team in consistently delivering high-performance results that drive eCommerce growth and success for clients. Shaun’s innovative and results-oriented decentralised business model reflects his commitment to maximising ROI and scaling eCommerce businesses through performance-driven strategies. By leveraging cutting-edge IT software to streamline operations and manage an international workforce, Shaun ensures SLAM Strategy remains at the forefront of digital performance. A true pioneer in the digital space, Shaun continues to deliver scalable growth and sustainable performance for eCommerce brands worldwide.

Cherry is a seasoned media buyer with 18 years of expertise in Performance Marketing, specialising in driving growth for eCommerce businesses. She holds certifications in Google Ads and is proficient across a range of digital advertising platforms, including Google Ads, Meta Ads, and TikTok. Throughout her career, Cherry has launched and optimised advertising campaigns that have generated over $300 million in sales revenue, managing ad budgets in excess of $33 million. She has played a key role in scaling Shopify merchants and established eCommerce brands from six figures to nine figures, always ensuring optimal performance and profitable margins. Cherry’s diverse experience spans both DTC eCommerce and B2B sectors, collaborating with companies in multiple international markets. A T-shaped Growth Marketer, Cherry’s expertise extends to branding, creative direction, conversion copy, and landing page optimisation—empowering brands to perform at their best and achieve scalable growth.

Nick is a growth-focused SEO expert with 13 years of experience helping SMBs achieve performance-driven success across multiple industries, including home improvement, business services, automotive, tourism, hospitality, and retail. Armed with a Bachelor of Management (Marketing) from the University of South Australia, Nick has honed his skills in SEO strategy, focusing on delivering measurable growth and performance for businesses of all sizes. His approach goes beyond traditional SEO techniques—Nick is committed to optimising search engine performance to ensure that businesses achieve sustainable growth in highly competitive markets. A strong advocate for team development, Nick works with his team to create data-driven SEO strategies that deliver long-term growth and drive scalable results for clients.

Heidee is an experienced graphic and UI/UX designer with over a decade of expertise in delivering high-performance designs for a range of industries, from eCommerce to robotics. Heidee brings a strategic approach to her design work, focusing on creating designs that drive measurable growth and enhance user experience. Her designs are crafted to resonate with the target audience, effectively conveying key messages and maximising the performance of digital platforms. Heidee’s ability to blend creativity with functionality has helped businesses achieve scalable growth by ensuring their designs align with both business goals and user expectations.

Charles is a certified Meta media buyer with over eight years of hands-on experience in social media marketing and strategy. He specialises in performance marketing, growth acceleration, and optimising eCommerce operations. Over the years, he’s consistently delivered strong, measurable results by combining data-led strategies with innovative digital solutions. Having worked with a wide range of clients — from startups to established household names — Charles has sharpened his expertise in streamlining online sales funnels, managing ad budgets efficiently, and building marketing strategies that scale. He’s highly proficient in platforms like Facebook Ads Manager and Google Analytics, allowing him to dive deep into campaign performance and make smart, ROI-driven decisions. Always ahead of the curve, Charles keeps his finger on the pulse of digital trends. His focus on continuous learning and adaptability means his strategies are relevant and built for long-term success. Charles’s strong commitment to excellence and his deep interest in e-commerce growth have made him a trusted and valuable presence in digital marketing.

With 16+ years of web development experience, Dave specializes in crafting e-commerce solutions that deliver tangible business results. His front-end development skills, coupled with proficiency in HTML, CSS, and JavaScript, allow him to create high-performing online stores. His 6+ years of Shopify development experience, including theme customization for both WordPress and Shopify, ensures projects are designed to maximize conversions and drive revenue.

Amanda is a copywriter, brand storyteller, journalist and editor. She's worked with over 300 brands in Australia and overseas. Amanda writes conversational, narrative-driven content for marketing agencies, independent brands, and media outlets. She has experience across all facets of content - developing brand strategy and story from the ground up, through to creating all types of communication assets. This includes taglines, brand messaging, articles, profiles, website content, video scripts, sales letters, brochures, print ads, press releases, retail packaging, and books. Her words can be found in VICE, The Advertiser, News Corp, Singapore Airlines, Travel + Leisure, Food & Wine, and Tourism Whitsundays.

With many years of experience in the online marketing game, Carol has excelled at promoting some of the most challenging products on the market. Managing our SLAM Social Media Advertising, Carol is a digital strategist with a focus on stats, performance, and ROI.

Samar has two decades of experience in Google Ads management. He has also been managing Facebook Ads campaigns actively since 2007. He has a practised approach to paid digital marketing that delivers great results. He is liberal, analytical and a futurist. He enjoys the challenges of an ever-changing landscape. He has a post graduate diploma in Marketing from Auckland University of Technology. He enjoys learning by doing; immersing himself in data and finding insights that can improve outcomes.