Month: September 2018

5 Irresistible Lead Magnet Ideas for Local Businesses

Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic.

What if you could adopt the principle of magnetism to your business?

The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience.

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Author Shaun Local Business, Online Marketing

GDPR: How It Affects Your Small Business (Yes… Even in the AUS)

What does a European Union law about privacy have to do with your small business?

That might seem like a ridiculous question to ask, but it’s not.

The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business.

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Author Shaun News section, Online Marketing

7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you.

Wouldn’t it be great if that were true? But sadly, it’s not.

In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts.

The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you.

Here they are.

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Author Shaun Social Media

How to Tell Your Marketing Isn’t Working (and How to Fix It)

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however, they can often fall short of the mark.

One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right away.

Here are 5 tell-tale signs that your current marketing needs improvement, as well as the best fixes for each scenario. By objectively auditing your advertising performance, you can easily see the areas that need to be fixed, then come up with a new strategy to get your business back on track!

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Author Shaun Online Marketing