Keeping up to date with all latest news and inner workings of social media is a part of my job that I really enjoy. I love learning new things and discovering how and why people interact with social media content, what works and what practices will get the best results.
I was reading about Jonah Berger’s new book Contagious: Why Things Catch On, which highlights six principles that make people share content, ideas or talk about products. Understanding why people share things is very important to social media marketers and businesses so they can make the most of their social media efforts and avoid wasting time. These ideas come back to a necessity that we have pointed out in previous blog posts, which is, use the right bait for the right fish. That is, know your audience and use the right message to reach that audience.
Keeping Berger’s six identified principles in mind when creating content or campaigns for social media will certainly help in the success of those endeavors. Obviously, most things you post will not become a viral success like Psy’s Gangnam Style, but can still be shared and interacted with by many.
Watch our latest video to learn more about these six principles and how you can apply them.