Category: Online Marketing

Increasing Revenue by 89% in 3 Weeks – A Google Shopping Case Study

While many businesses are struggling now with the downturn in walk-through traffic to their physical businesses, due to social distancing, some have adapted and are thriving.

It can be said that there are some serious advantages to working with a Google Ads Professional company that are experts in eCommerce, which this case study fully demonstrates.

Having an eCommerce platform and connecting it with Google Shopping is an incredible powerful tool if it is done right. It all comes down to the quality of your shopping feed and making sure that you follow Google guidelines to the letter. These guidelines are designed to provide the consumer with the best possible online shopping experience. Follow these guidelines and you WILL be rewarded in spades. (more…)

Seven Google Ads Remarketing Essentials Everyone Must Know

Since the launch of Google Ads Remarketing back in 2010, the concept has gone from strength to strength using new functionalities and features, from Dynamic Remarketing to creating lists with Google Analytics.

Remarketing in the latest Google Ads comprises of animated images, static images, video, text ads and responsive ads placed on the Google Search Network and Google Display. However, what really differentiates Google Ads remarketing from search advertising and the standard display is the targeting.

Google Ads remarketing uses a specialized tracking code in order to integrate cookies on all web browsers your customers use when visiting your site and serving adverts to those who have that cookie, specifically, on the Search and Display network. It could be an incredibly powerful element of a PPC campaign. (more…)

Why Google Is the Best Online Advertising Medium

When it comes to the best advertising platform – there is no question Google Ads is the most widely used medium throughout the globe. And for good reason.

However, you may have often typed or are going to type “Why should I use Google Ads?”, or “Is Google Ads really going to work for me?” like so many other start-ups, SMEs and often large businesses do. Why? Well, that is essentially because so many businesses have heard of Google Ads but are always hesitant to use it. This is what we are going to help you with – to eliminate that hesitation.

According to experts, Google Ads, the spectacularly famous PPC ad system will pan out for almost any type of business. This is true regardless of how new, and niche or old it is. Considering this, mentioned below are some fantastic benefits Google Ads can provide to propel your business way into the future: (more…)

Warning Fraudulent Attempts to take Control of Google My Business Profiles

I am sure that many people have received emails from Google search console, alerting them with regards to malicious codes being distributed through their website that are displaying warning messages that their site may harm users’ computers accessing your site via Google. We all know that internet hacking and fraud is nothing new. No matter how many preventative measures one uses, hackers will find a way to access Google My Business accounts.

Just when you think you have found a way to hack-proof your business profile, hackers are already a step ahead of you and have found another loophole to hack your account.  In addition, Black Hat SEO is also attempting to verify ownership of hacked sites in Google Search Console which will give them full access to site owner’s information sent from Google.  Once a hacker has hacked a legitimate account they will then un-verify the account making sure no notifications are sent out warning you that your site has been hacked. (more…)