The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media site from Facebook to Instagram, but guess what?
You don’t. Not by a long shot.
In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second glance.
The trick is knowing which platforms are most likely to bear fruit – and which are better left alone. Here are some things that can help.
You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what?
If you’re not tailoring your content to the generation of your audience, you’re missing the boat.
Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them.
Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this:
I feel like I’m doing everything I can – why is my local marketing not delivering the results I want?
It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle.
Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic.
What if you could adopt the principle of magnetism to your business?
The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience.
What does a European Union law about privacy have to do with your small business?
That might seem like a ridiculous question to ask, but it’s not.
The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business.