Category: Online Marketing

Seven Google Ads Remarketing Essentials Everyone Must Know

Since the launch of Google Ads Remarketing back in 2010, the concept has gone from strength to strength using new functionalities and features, from Dynamic Remarketing to creating lists with Google Analytics.

Remarketing in the latest Google Ads comprises of animated images, static images, video, text ads and responsive ads placed on the Google Search Network and Google Display. However, what really differentiates Google Ads remarketing from search advertising and the standard display is the targeting.

Google Ads remarketing uses a specialized tracking code in order to integrate cookies on all web browsers your customers use when visiting your site and serving adverts to those who have that cookie, specifically, on the Search and Display network. It could be an incredibly powerful element of a PPC campaign. (more…)

Why Google Is the Best Online Advertising Medium

When it comes to the best advertising platform – there is no question Google Ads is the most widely used medium throughout the globe. And for good reason.

However, you may have often typed or are going to type “Why should I use Google Ads?”, or “Is Google Ads really going to work for me?” like so many other start-ups, SMEs and often large businesses do. Why? Well, that is essentially because so many businesses have heard of Google Ads but are always hesitant to use it. This is what we are going to help you with – to eliminate that hesitation.

According to experts, Google Ads, the spectacularly famous PPC ad system will pan out for almost any type of business. This is true regardless of how new, and niche or old it is. Considering this, mentioned below are some fantastic benefits Google Ads can provide to propel your business way into the future: (more…)

Facebook advertising explained

If, like the majority of business owners on Facebook, you’re confused by the ever-growing advertising platform on Facebook, read on.

Your first question might be around why you’d choose to advertise on Facebook over another medium, say, Google Ads? Well, let’s keep this simple.

Google Ads is great to convert traffic into sales by tapping into ‘intent’. For example, if someone types into Google “plumbing repairs near me”, chances are they will end up contacting one of the first plumbers they see listed on Google. There is high intent. You’d be right in assuming that somebody requiring plumbing repairs would head to Google before Facebook. (more…)

How to Choose the Right Social Media Platforms for Your Business

The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a  presence on every social media site from Facebook to Instagram, but guess what?

You don’t. Not by a long shot.

In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second glance.

The trick is knowing which platforms are most likely to bear fruit – and which are better left alone. Here are some things that can help.

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Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what?

If you’re not tailoring your content to the generation of your audience, you’re missing the boat.

Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them.

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