Category: Online Marketing

How to Choose the Right Social Media Platforms for Your Business

The social media landscape always seems to be changing. New sites do n’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a  presence on every social media site from Facebook to Instagram, but guess what?

You don’t. Not by a long shot.

In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second glance.

The trick is knowing which platforms are most likely to bear fruit – and which are better left alone. Here are some things that can help.

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Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what?

If you’re not tailoring your content to the generation of your audience, you’re missing the boat.

Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them.

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10 Killer Local Marketing Ideas to Try

Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this:

I feel like I’m doing everything I can – why is my local marketing not delivering the results I want?

It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle.

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5 Irresistible Lead Magnet Ideas for Local Businesses

Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic.

What if you could adopt the principle of magnetism to your business?

The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience.

One reason for the confusion is that many of the online resources about creating lead magnets focus on online businesses. Local businesses need to take a different approach. Here are 5 ideas for lead magnets that will help you attract new leads and customers.

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How to Tell Your Marketing Isn’t Working (and How to Fix It)

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however, they can often fall short of the mark.

One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right away.

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