What is AI for marketing?
Artificial Intelligence facilitates organisations to improve their overall marketing efforts. AI can automate your everyday marketing tasks like scheduling and sending emails or predicting campaign performance. It also goes even further by personalising experiences for both marketers and consumers.
Since speed, efficiency, and personalisation play a big part in today’s customer journey, using AI to predict demand and make smart decisions is essential.
So why should you use Artificial Intelligence in your marketing? (more…)