Tag: seo

Pay For Performance vs Lead Generation

Why our Pay for Performance Model is 100% better than any Agency Management Model for E-commerce Businesses.

At SLAM we operate more like your business partner. That means, we only make money if you make money. For us to win, you need to win first. We are a pay for performance marketing agency.

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5 Marketing tips to get your business started

Marketing and sales are a huge part of a startup’s success for the short and long term. Founders start businesses to sell something and selling that product requires a dedication to sales and marketing.

Marketing is a lot like a startup itself. It’s all about the long term game and making consistent plays. Certainly, quick wins and rapid growth are great. But if you’re not thinking about the long-term, then most probably your business won’t last too long.

Marketing is all about creating a clear campaign focused on selling something. Marketing involves a combo of owned, earned and paid media, and there’s a difference between focusing on a specific idea with campaign marketing vs always-on marketing. Across all of the channels, you’ve got to communicate clearly about what you offer. Founders need to not only attract the right potential customers, but they need to communicate with those customers so well that they will part with their money and become a part of your community. Here’s the whole reason why we all get into business in the first place. To make money in exchange for something that makes a difference to a person’s life – and ideally, this is done in a smooth, clear, and simple way. (more…)

Increasing Revenue by 2,400% in 3 Weeks – A Google Shopping Case Study

While many businesses are struggling now with the downturn in walk-through traffic to their physical businesses, due to social distancing, some have adapted and are thriving.

It can be said that there are some serious advantages to working with a Google Ads Professional company that are experts in eCommerce, which this case study fully demonstrates.

Having an eCommerce platform and connecting it with Google Shopping is an incredible powerful tool if it is done right. It all comes down to the quality of your shopping feed and making sure that you follow Google guidelines to the letter. These guidelines are designed to provide the consumer with the best possible online shopping experience. Follow these guidelines and you WILL be rewarded in spades. (more…)

What Can You Do To Improve your Search Engine Rankings?

Want to know the secret sauce to SEO success…? The big secret is that there is no secret! Pretty much every piece of SEO knowledge has already been given away for free by someone but the hard part for the average business owner is sifting through all the advice and figuring out what is going to give them the best bang for their buck.

In this article, we’re going to highlight some key areas where your efforts will get the most value. These are things that are easier and/or more effective when done by a business in-house than trying to outsource to an SEO agency. We’ll also highlight a few areas where agencies can really add a lot of value and take care of aspects of SEO that are very difficult for a business to do in-house without creating an internal SEO team. (more…)