Marketing and sales are a huge part of a startup’s success for the short and long term. Founders start businesses to sell something and selling that product requires a dedication to sales and marketing.
Marketing is a lot like a startup itself. It’s all about the long term game and making consistent plays. Certainly, quick wins and rapid growth are great. But if you’re not thinking about the long-term, then most probably your business won’t last too long.
Marketing is all about creating a clear campaign focused on selling something. Marketing involves a combo of owned, earned and paid media, and there’s a difference between focusing on a specific idea with campaign marketing vs always-on marketing. Across all of the channels, you’ve got to communicate clearly about what you offer. Founders need to not only attract the right potential customers, but they need to communicate with those customers so well that they will part with their money and become a part of your community. Here’s the whole reason why we all get into business in the first place. To make money in exchange for something that makes a difference to a person’s life – and ideally, this is done in a smooth, clear, and simple way. (more…)
Recently we provided a Google shopping case study showing just how effective has been for generating income for businesses.
Today I’d like to share with you a 12-month SEO comparison case study starting in March 2019 which had equally impressive results. (more…)
While many businesses are struggling now with the downturn in walk-through traffic to their physical businesses, due to social distancing, some have adapted and are thriving.
It can be said that there are some serious advantages to working with a Google Ads Professional company that are experts in eCommerce, which this case study fully demonstrates.
Having an eCommerce platform and connecting it with Google Shopping is an incredible powerful tool if it is done right. It all comes down to the quality of your shopping feed and making sure that you follow Google guidelines to the letter. These guidelines are designed to provide the consumer with the best possible online shopping experience. Follow these guidelines and you WILL be rewarded in spades. (more…)
As the days turn into weeks and the weeks turn into months, companies are having to face the reality that businesses and consumers are rapidly moving to digital and more specifically online advertising. Those companies looking to stay relevant to their customers are focusing on their digital strategies, and the harsh reality is that it is likely to be the deciding factor in who makes it through these tough times.
Almost anything that is face to face, including events and travel, has almost overnight watched their businesses completely grind to a halt, leaving them with massive challenges of how to deal with this. (more…)
When it comes to the best advertising platform – there is no question Google Ads is the most widely used medium throughout the globe. And for good reason.
However, you may have often typed or are going to type “Why should I use Google Ads?”, or “Is Google Ads really going to work for me?” like so many other start-ups, SMEs and often large businesses do. Why? Well, that is essentially because so many businesses have heard of Google Ads but are always hesitant to use it. This is what we are going to help you with – to eliminate that hesitation.
According to experts, Google Ads, the spectacularly famous PPC ad system will pan out for almost any type of business. This is true regardless of how new, and niche or old it is. Considering this, mentioned below are some fantastic benefits Google Ads can provide to propel your business way into the future: (more…)