While many businesses are struggling now with the downturn in walk-through traffic to their physical businesses, due to social distancing, some have adapted and are thriving.
It can be said that there are some serious advantages to working with a Google Ads Professional company that are experts in eCommerce, which this case study fully demonstrates.
Having an eCommerce platform and connecting it with Google Shopping is an incredible powerful tool if it is done right. It all comes down to the quality of your shopping feed and making sure that you follow Google guidelines to the letter. These guidelines are designed to provide the consumer with the best possible online shopping experience. Follow these guidelines and you WILL be rewarded in spades. (more…)
As the days turn into weeks and the weeks turn into months, companies are having to face the reality that businesses and consumers are rapidly moving to digital and more specifically online advertising. Those companies looking to stay relevant to their customers are focusing on their digital strategies, and the harsh reality is that it is likely to be the deciding factor in who makes it through these tough times.
Almost anything that is face to face, including events and travel, has almost overnight watched their businesses completely grind to a halt, leaving them with massive challenges of how to deal with this. (more…)
When it comes to the best advertising platform – there is no question Google Ads is the most widely used medium throughout the globe. And for good reason.
However, you may have often typed or are going to type “Why should I use Google Ads?”, or “Is Google Ads really going to work for me?” like so many other start-ups, SMEs and often large businesses do. Why? Well, that is essentially because so many businesses have heard of Google Ads but are always hesitant to use it. This is what we are going to help you with – to eliminate that hesitation.
According to experts, Google Ads, the spectacularly famous PPC ad system will pan out for almost any type of business. This is true regardless of how new, and niche or old it is. Considering this, mentioned below are some fantastic benefits Google Ads can provide to propel your business way into the future: (more…)
Want to know the secret sauce to SEO success…? The big secret is that there is no secret! Pretty much every piece of SEO knowledge has already been given away for free by someone but the hard part for the average business owner is sifting through all the advice and figuring out what is going to give them the best bang for their buck.
In this article, we’re going to highlight some key areas where your efforts will get the most value. These are things that are easier and/or more effective when done by a business in-house than trying to outsource to an SEO agency. We’ll also highlight a few areas where agencies can really add a lot of value and take care of aspects of SEO that are very difficult for a business to do in-house without creating an internal SEO team. (more…)
Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway.
If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what?
You can’t stop trying.
Ranking high on Google is a must for every local business. The businesses that appear in the top five spots on Google get the lion’s share of the traffic. If you miss the mark, you’ll be missing out on business.
With that in mind, here are the most important things you need to know about what’s changing with Google – and why you should care.