Month: August 2019

Warning Fraudulent Attempts to take Control of Google My Business Profiles

I am sure that many people have received emails from Google search console, alerting them with regards to malicious codes being distributed through their website that are displaying warning messages that their site may harm users’ computers accessing your site via Google. We all know that internet hacking and fraud is nothing new. No matter how many preventative measures one uses, hackers will find a way to access Google My Business accounts.

Just when you think you have found a way to hack-proof your business profile, hackers are already a step ahead of you and have found another loophole to hack your account.  In addition, Black Hat SEO is also attempting to verify ownership of hacked sites in Google Search Console which will give them full access to site owner’s information sent from Google.  Once a hacker has hacked a legitimate account they will then un-verify the account making sure no notifications are sent out warning you that your site has been hacked. (more…)

Facebook Advertising Explained

If, like the majority of business owners on Facebook, you’re confused by the ever-growing advertising platform on Facebook, read on.

Your first question might be around why you’d choose to advertise on Facebook over another medium, say, Google Ads? Well, let’s keep this simple.

Google Ads is great to convert traffic into sales by tapping into ‘intent’. For example, if someone types into Google “plumbing repairs near me”, chances are they will end up contacting one of the first plumbers they see listed on Google. There is high intent. You’d be right in assuming that somebody requiring plumbing repairs would head to Google before Facebook. (more…)