Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic.
What if you could adopt the principle of magnetism to your business?
The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience.
One reason for the confusion is that many of the online resources about creating lead magnets focus on online businesses. Local businesses need to take a different approach. Here are 5 ideas for lead magnets that will help you attract new leads and customers.