The coronavirus has wreaked havoc on many industries and brought about major changes in those that have survived and e-commerce businesses are no different except that the change has been mostly positive with record online spending this year, accelerating the uptake of online shopping.
Most of you reading this will already be familiar with the advantages of shopping online but for many people this is still not the case – or only in specific categories – as the majority of retail spend is still in the offline world. However, with brick and mortar store closures and lockdowns this year, people had no choice and April 2020 saw 200,000 Australians make their first ever online purchase. In fact, there was more online shopping activity in April than in December 2019; a month that includes both Christmas and Black Friday. Australia Post were predicting online to account for 16 – 18% of total retail by 2025 but that benchmark is now set to arrive a lot sooner.
Recently we provided a Google shopping case study showing just how effective has been for generating income for businesses.
Today I’d like to share with you a 12-month SEO comparison case study starting in March 2019 which had equally impressive results. (more…)
While many businesses are struggling now with the downturn in walk-through traffic to their physical businesses, due to social distancing, some have adapted and are thriving.
It can be said that there are some serious advantages to working with a Google Ads Professional company that are experts in eCommerce, which this case study fully demonstrates.
Having an eCommerce platform and connecting it with Google Shopping is an incredible powerful tool if it is done right. It all comes down to the quality of your shopping feed and making sure that you follow Google guidelines to the letter. These guidelines are designed to provide the consumer with the best possible online shopping experience. Follow these guidelines and you WILL be rewarded in spades. (more…)
As the days turn into weeks and the weeks turn into months, companies are having to face the reality that businesses and consumers are rapidly moving to digital and more specifically online advertising. Those companies looking to stay relevant to their customers are focusing on their digital strategies, and the harsh reality is that it is likely to be the deciding factor in who makes it through these tough times.
Almost anything that is face to face, including events and travel, has almost overnight watched their businesses completely grind to a halt, leaving them with massive challenges of how to deal with this. (more…)
Since the launch of Google Ads Remarketing back in 2010, the concept has gone from strength to strength using new functionalities and features, from Dynamic Remarketing to creating lists with Google Analytics.
Remarketing in the latest Google Ads comprises of animated images, static images, video, text ads and responsive ads placed on the Google Search Network and Google Display. However, what really differentiates Google Ads remarketing from search advertising and the standard display is the targeting.
Google Ads remarketing uses a specialized tracking code in order to integrate cookies on all web browsers your customers use when visiting your site and serving adverts to those who have that cookie, specifically, on the Search and Display network. It could be an incredibly powerful element of a PPC campaign. (more…)