Since the launch of Google Ads Remarketing back in 2010, the concept has gone from strength to strength using new functionalities and features, from Dynamic Remarketing to creating lists with Google Analytics.
Remarketing in the latest Google Ads comprises of animated images, static images, video, text ads and responsive ads placed on the Google Search Network and Google Display. However, what really differentiates Google Ads remarketing from search advertising and the standard display is the targeting.
Google Ads remarketing uses a specialized tracking code in order to integrate cookies on all web browsers your customers use when visiting your site and serving adverts to those who have that cookie, specifically, on the Search and Display network. It could be an incredibly powerful element of a PPC campaign. (more…)