If, like the majority of business owners on Facebook, you’re confused by the ever-growing advertising platform on Facebook, read on.
Your first question might be around why you’d choose to advertise on Facebook over another medium, say, Google Ads? Well, let’s keep this simple.
Google Ads is great to convert traffic into sales by tapping into ‘intent’. For example, if someone types into Google “plumbing repairs near me”, chances are they will end up contacting one of the first plumbers they see listed on Google. There is high intent. You’d be right in assuming that somebody requiring plumbing repairs would head to Google before Facebook. (more…)