Category: Social Media

Facebook Advertising Explained

If, like the majority of business owners on Facebook, you’re confused by the ever-growing advertising platform on Facebook, read on.

Your first question might be around why you’d choose to advertise on Facebook over another medium, say, Google Ads? Well, let’s keep this simple.

Google Ads is great to convert traffic into sales by tapping into ‘intent’. For example, if someone types into Google “plumbing repairs near me”, chances are they will end up contacting one of the first plumbers they see listed on Google. There is high intent. You’d be right in assuming that somebody requiring plumbing repairs would head to Google before Facebook. (more…)

How to Choose the Right Social Media Platforms for Your Business

The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a  presence on every social media site from Facebook to Instagram, but guess what?

You don’t. Not by a long shot.

In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second glance.

The trick is knowing which platforms are most likely to bear fruit – and which are better left alone. Here are some things that can help.

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