Category: News section

Increasing Revenue by 89% in 3 Weeks – A Google Shopping Case Study

While many businesses are struggling now with the downturn in walk-through traffic to their physical businesses, due to social distancing, some have adapted and are thriving.

It can be said that there are some serious advantages to working with a Google Ads Professional company that are experts in eCommerce, which this case study fully demonstrates.

Having an eCommerce platform and connecting it with Google Shopping is an incredible powerful tool if it is done right. It all comes down to the quality of your shopping feed and making sure that you follow Google guidelines to the letter. These guidelines are designed to provide the consumer with the best possible online shopping experience. Follow these guidelines and you WILL be rewarded in spades. (more…)

The Multi-Billion Dollar Boom of Digital Business Resulting from COVID–19

As the days turn into weeks and the weeks turn into months, companies are having to face the reality that businesses and consumers are rapidly moving to digital and more specifically online advertising. Those companies looking to stay relevant to their customers are focusing on their digital strategies, and the harsh reality is that it is likely to be the deciding factor in who makes it through these tough times.

Almost anything that is face to face, including events and travel, has almost overnight watched their businesses completely grind to a halt, leaving them with massive challenges of how to deal with this. (more…)

Warning Fraudulent Attempts to take Control of Google My Business Profiles

I am sure that many people have received emails from Google search console, alerting them with regards to malicious codes being distributed through their website that are displaying warning messages that their site may harm users’ computers accessing your site via Google. We all know that internet hacking and fraud is nothing new. No matter how many preventative measures one uses, hackers will find a way to access Google My Business accounts.

Just when you think you have found a way to hack-proof your business profile, hackers are already a step ahead of you and have found another loophole to hack your account.  In addition, Black Hat SEO is also attempting to verify ownership of hacked sites in Google Search Console which will give them full access to site owner’s information sent from Google.  Once a hacker has hacked a legitimate account they will then un-verify the account making sure no notifications are sent out warning you that your site has been hacked. (more…)

What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway.

If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what?

You can’t stop trying.

Ranking high on Google is a must for every local business. The businesses that appear in the top five spots on Google get the lion’s share of the traffic. If you miss the mark, you’ll be missing out on business.

With that in mind, here are the most important things you need to know about what’s changing with Google – and why you should care.

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