Author: content

The Basics of E-Commerce SEO and How to Start Generating More Visitors from Organic Search

The coronavirus has wreaked havoc on many industries and brought about major changes in those that have survived and e-commerce businesses are no different except that the change has been mostly positive with record online spending this year, accelerating the uptake of online shopping.

Most of you reading this will already be familiar with the advantages of shopping online but for many people this is still not the case – or only in specific categories – as the majority of retail spend is still in the offline world. However, with brick and mortar store closures and lockdowns this year, people had no choice and April 2020 saw 200,000 Australians make their first ever online purchase. In fact, there was more online shopping activity in April than in December 2019; a month that includes both Christmas and Black Friday. Australia Post were predicting online to account for 16 – 18% of total retail by 2025 but that benchmark is now set to arrive a lot sooner.

(more…)