Category: PPC

Increasing Revenue by 89% in 3 Weeks – A Google Shopping Case Study

While many businesses are struggling now with the downturn in walk-through traffic to their physical businesses, due to social distancing, some have adapted and are thriving.

It can be said that there are some serious advantages to working with a Google Ads Professional company that are experts in eCommerce, which this case study fully demonstrates.

Having an eCommerce platform and connecting it with Google Shopping is an incredible powerful tool if it is done right. It all comes down to the quality of your shopping feed and making sure that you follow Google guidelines to the letter. These guidelines are designed to provide the consumer with the best possible online shopping experience. Follow these guidelines and you WILL be rewarded in spades. (more…)

The Multi-Billion Dollar Boom of Digital Business Resulting from COVID–19

As the days turn into weeks and the weeks turn into months, companies are having to face the reality that businesses and consumers are rapidly moving to digital and more specifically online advertising. Those companies looking to stay relevant to their customers are focusing on their digital strategies, and the harsh reality is that it is likely to be the deciding factor in who makes it through these tough times.

Almost anything that is face to face, including events and travel, has almost overnight watched their businesses completely grind to a halt, leaving them with massive challenges of how to deal with this. (more…)

Seven Google Ads Remarketing Essentials Everyone Must Know

Since the launch of Google Ads Remarketing back in 2010, the concept has gone from strength to strength using new functionalities and features, from Dynamic Remarketing to creating lists with Google Analytics.

Remarketing in the latest Google Ads comprises of animated images, static images, video, text ads and responsive ads placed on the Google Search Network and Google Display. However, what really differentiates Google Ads remarketing from search advertising and the standard display is the targeting.

Google Ads remarketing uses a specialized tracking code in order to integrate cookies on all web browsers your customers use when visiting your site and serving adverts to those who have that cookie, specifically, on the Search and Display network. It could be an incredibly powerful element of a PPC campaign. (more…)