A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work.
Your social media tools aren’t getting the job done.
Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic go to sites listed on the first page of search results. How do they get on that first page? Here’s the secret:
Their sites are optimized to ensure that they get there.
What does a European Union law about privacy have to do with your small business?
That might seem like a ridiculous question to ask, but it’s not.
The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business.
If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google. And why not? Google is by far the largest search engine, snagging about two-thirds of all searchers.
Two-thirds is a lot, but do you notice what’s missing there? If you remember what you learned about fractions, it’s not that hard.
Got it?
Scaling a business is not an easy process. It takes time and at the start of the business venture, you will wear different hats like handling taxes, sales and marketing, customer service and compliance.
If it all feels like too much, don’t despair as you don’t have to go it alone. There are many community and government organisations that can help you with advice and services. One of those is Enterprise Adelaide, a service that provides information and advice to small business owners within the City of Adelaide area. We’re proud to announce that SLAM is one of the approved marketing services providers under the Enterprise Adelaide program.
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