Category: Online Marketing

How to Tell Your Marketing Isn’t Working (and How to Fix It)

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however, they can often fall short of the mark.

One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right away.

Here are 5 tell-tale signs that your current marketing needs improvement, as well as the best fixes for each scenario. By objectively auditing your advertising performance, you can easily see the areas that need to be fixed, then come up with a new strategy to get your business back on track!

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How to Generate Local Leads with YouTube Ads

Most small businesses don’t have a huge marketing budget.

Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck.

There’s no shortage of options. And one option that you may have overlooked is something that you’ve probably spent a lot of time on as a consumer.

I’m talking about YouTube ads.

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7 Ways to Acquire New Customers

A stagnating business is more likely to fail than one that’s growing.

I mean, let’s face it. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their existing customers.

That’s not to say that customer retention doesn’t matter. It does! But attracting new customers is a must. And it can be expensive. In fact, research shows that attracting a new customer can be up to 10 times as costly as retaining an existing customer.

But…

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5 Things You Should Know About Google in 2018

If people can’t find your website, they’re not going to buy from you.

Sounds simple, right? It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re essentially invisible to them.

Google is the world’s top search engine. They also own YouTube, which is the second-largest search engine. That means that getting a high rank on Google can make or break your business.

So, all you need to do is focus on the things that are most important to Google and you’ll be home-free.

Except…

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