This is a hot of the press Google is changing their format of how ranking website will happen on Google in the future because of the new gTLDs. Here is a short video from the man himself Mr. Matt Cutts from Google explaining why it is happening.
The new top level domain names are going to greatly impact on how we search on the internet and Google (who has applied for over 100 new top level domain names them selves) are indicating that you are going to have to change the way you do your optimisation in the future if you want to continue to come up in search results.
If you would like to know more about new top level domain names please email us at enquiries@slamstrategy.com.au.