How to create engaging content for your Facebook fans

Facebook have taken a number of steps this year to become more celebrity-friendly, taking notes from Twitter, and introducing features which benefit users and personalities.

This year has seen the introduction of Facebook verified accounts, allowing users to recognise legitimate accounts (just like on Twitter) as well as hashtags, and a test of a ‘Trending Topics’ feature. Facebook have even hinted at introducing features, which will make it easier for celebrities to connect with fans in the near future.

So while you’re waiting for some of these fantastic new features roll out, how do you get the most out of Facebook as a personality (or brand)?

Rule #1 – Stick to Facebook best practices.

No matter who you are, if you’re using a social network, you need to use it correctly. Setting up a page and not using it a Facebook cardinal sin, it’s like having a phone you never answer. Post regularly and post the type of content that engages your audience. Text posts can often get the best reach, so mix it up with text, photo, video and links to keep your audience interested and interacting with your page.

Rule #2 – Be yourself

It sounds corny, but if you be yourself and show your personality online, it will be better for your personal brand.  People use Facebook to connect with friends, so by adding personal thoughts or the occasional candid photo to your page, you make it easier for your fans to feel like they are ‘friends’ with you.

Rule #3 – Give back to your community

There are so many fantastic ways to give back to your fans and thank them for being loyal followers. Ricky Martin recently hosted a live Q&A on his Facebook page, delighting fans when they received replies to their questions.  Use your page to host contests, answer questions, and provide fans with exclusive content or information. When you give fans an exclusive or reward, your content becomes social currency, an asset which is valuable to those who know about it and will share with those who don’t. You also strengthen your relationship with followers when you acknowledge and reward them for being fans no matter what.

Rule #4 – You can get help

If you want the exposure, marketing opportunities and community support that social media can offer, but don’t have the time or ability to do it yourself, a social media manager can help. Stars including Star Trek’s George Takei, Britney Spears, Kanye West and more admit to having professional help with their social media. Takei himself admits to paying a ghost writer $10 per Facebook post. Whether you want to disclose it or not, having help with posting is beneficial for a number of reasons. It allows you to fill in gaps where you are too busy to post something yourself.  Also, if you have difficulty with spelling, grammar or expressing yourself through text, a ghost writer can help to make your message clear.

As a personality using social media, you have the benefit of your popularity to building page likes, and exciting, interesting content to drive engagement. There is a wealth of opportunities for using social media to maintain a loyal following of fans to support you in the years to come, and Facebook is a great place to start.

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