Your Online Strategy Team for Business
At SLAM we offer a variety of Internet Marketing solutions for businesses such as:
• Outsource all your online marketing needs.
• Running and managing of specific online Marketing & Advertising campaigns.
• Creation of online Business plans.
• A range of Social Media Auditing (for all budgets).
• Running of Social Media channels & campaigns.
Take advantage of an entire team of specialists in online marketing to represent and develop your business online. If you want to take your online presence to the next level, the team at SLAM can help you get there.
We develop and run creative and effective Internet marketing & advertising campaigns for any business. Using skillful marketing strategies and our comprehensive industry knowledge we can help your business develop online campaigns that will blow your competitors out of the water. We also produce an action plan where we show you in which months (or weeks) your plan will be implemented, so you can monitor ROI.
Email and Opt-in Marketing
This is probably the most valuable marketing tool available. It’s extremely low cost, direct and easy to distribute. Email marketing is not only a vital PR tool but also it is often the silent sales person for your website and the only regular contact you have with your clients.
How and how often you contact customers and what you offer can be the difference between a successful email marketing program and an unsuccessful one. Email marketing allows you to build relationships with your customers, and helps your customers build brand loyalty. It is brand loyalty that drives word of mouth advertising and what helps to substantiate the prices charged for your products or services.
Email marketing puts you in front of customers that want to keep in contact with you. By referring them back to your website you increase your web traffic. Web traffic is vital in terms of improving your SEO and therefore you website ranking.
In saying that, there is still a science to it, you don’t just “build it and they will come”. These days there are lots of emails that your customers receive and in some cases they are from your opposition. There are spam blockers and other security software programs that make email marketing increasingly difficult. Even the day and time of day that you send your emails can be the difference between a successful campaign and a failed one. There are many, many ways in which to overcome these obstacles and Slam Strategy would be happy to help you to discover them.
Social Media Marketing
The online version of word of mouth referral, social media marketing is an integral part of any marketing strategy. It can be one of the most cost effective forms of promoting your business and lets you build up a legion of loyal, devoted fans who will promote your business on your behalf.
The multiplier effect of social media is something of a holy grail for business as its low cost and high effectiveness means that it has the potential to take a business from zero to hero for next to no cost by comparison. Combine this with a viral campaign and you can (in a very short time) be a household name. Social Marketing allows people to discover your products through a personal referral process giving you genuine appeal to prospective clients. Social networking sites also act to feed your website with the essential recruits for capturing email addresses so you can perform your email marketing strategy and continue to build on the wave of exposure that you have.
Such sites as Facebook, Twitter, Pinterest, YouTube, LinkedIn and many others are all networking sites that you can set up profiles for and direct traffic to your business.
The concept of Affiliate marketing is quite simple, you promote a merchant’s website and then they give you commission on the sales or the click through traffic you send to them.
There are in fact a number of useful methods that you can use to make money from affiliate marketing both on and offline. Methods include using your own website, mailing lists, e-books, video blogs, blogs, PPC advertising, forums, local media advertising, and custom software.
Affiliate programs provide you with your own log in area and statistics so you can review your performance. You can choose which adverts to use (banners, text links and offline flyers), how many visitors you’ve sent, and how many sales you’ve generated. It’ll even tell you exactly how much commission you have made and possibly which affiliates you have referred to the program and what cut of their commission you get. The tracking system works by generating unique tracking IDs that you apply to your links to the merchant site so they can differentiate you from other affiliates.