Refuel Creative turbocharges growth with SLAM Strategy acquisition
Adelaide, South Australia – 1 June 2025 – Digital marketing powerhouse Refuel Creative has acquired Adelaide-based SLAM Strategy, an eCommerce focused performance and growth agency. This strategic acquisition brings together two Adelaide based agencies with global teams and clients across the world, including Australia, New Zealand, the United States, Singapore, and beyond.
SLAM Strategy has built a strong reputation for delivering high returns on advertising spend (ROAS) and expertly managing digital marketing campaigns for eCommerce brands. The entire SLAM Strategy team is joining Refuel, ensuring clients continue working with the talented people they know and trust.
With more than 30 years of retail and digital experience, SLAM founder Shaun Le Cornu steps into the role of Head of Sales & Strategy at Refuel, where he’ll drive sales growth and help more businesses achieve their digital marketing goals.
“We’re absolutely thrilled to welcome Shaun and the SLAM team aboard,” says Ryan Jones, Founder and CEO of Refuel Creative. “This isn’t just about getting bigger, it’s about getting better for our clients. As a Google Premier Partner, we’ve established ourselves as leaders in digital marketing, and now with SLAM’s additional expertise and resourcing in e-commerce and digital advertising, we’re creating an even stronger offering for businesses looking to accelerate their growth.”
Existing clients of both agencies will immediately benefit from expanded service capabilities, deeper industry expertise, and enhanced resources without any disruption to their current projects or relationships. SLAM clients will gain access to Refuel’s marketing automation expertise, video production services, enhanced cross-platform integration capabilities, and the advantages of working with a Google Premier Partner.
The acquisition comes at a pivotal time as businesses increasingly seek integrated digital marketing solutions that drive measurable results across multiple channels.
Shaun Le Cornu is equally excited about what this means for clients. “Joining forces with Refuel Creative opens up brilliant new possibilities for our clients and our team. Combining our strengths with Refuel’s broad, established expertise, Google Premier Partner status, and experience across platforms like HubSpot and Shopify means we can now offer even more innovative, comprehensive solutions that deliver real, measurable results. I couldn’t be more excited about what we’ll achieve together.”
The unified team will operate under the Refuel Creative brand. The acquisition enhances the digital marketing capabilities of both agencies, providing a robust offering that includes strategy, web development, SEO, paid advertising, social media, content marketing, marketing automation, and video production.
SLAM Strategy’s specialisation in eCommerce marketing and its focus on performance-driven results will complement Refuel’s expertise, ensuring clients receive the best solutions to accelerate their business growth.
“This acquisition strengthens South Australia’s digital marketing capabilities on the global stage,” adds Jones. “We’re now better positioned than ever to help local businesses compete internationally, while continuing to serve our growing client base across Australia, New Zealand, and the US.”
Founded in 2017, Refuel Creative has built its reputation on turning digital marketing challenges into growth opportunities through innovation, strategic partnerships, and a relentless focus on measurable results. With this acquisition, Refuel takes another significant step toward becoming a dominant force in the global digital marketing landscape, operating as an always-on, 24/7 marketing agency for ambitious businesses worldwide.
For more information, visit refuelcreative.com.au.
