Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic go to sites listed on the first page of search results. How do they get on that first page? Here’s the secret:
Their sites are optimized to ensure that they get there.
You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what?
If you’re not tailoring your content to the generation of your audience, you’re missing the boat.
Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them.
Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this:
I feel like I’m doing everything I can – why is my local marketing not delivering the results I want?
It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle.
Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic.
What if you could adopt the principle of magnetism to your business?
The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience.
One reason for the confusion is that many of the online resources about creating lead magnets focus on online businesses. Local businesses need to take a different approach. Here are 5 ideas for lead magnets that will help you attract new leads and customers.
Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you.
Wouldn’t it be great if that were true? But sadly, it’s not.
In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts.
The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you.
Here they are.